StoryGrowing WNY is underway! Eight WNY non-profit organizations were selected for the Class of 2018. Based on the teachings of Andy Goodman of The Goodman Center, StoryGrowing WNY is a nine-month communications capacity-building program that trains organizations to harness the power of storytelling and nurture their organization’s growth through effective branding and communications. Working directly with a variety of local professionals, StoryGrowing WNY participants will learn how to balance emotional and rational messaging, target the right audiences and make efficient use of digital and social tools.
The eight Western New York nonprofit organizations participating in the program are:
- Cazenovia Recovery Systems, which provides a comprehensive continuum of chemical dependency and mental health residential services for men and women in recovery.
- Child & Family Services, one of Western New York's oldest human service agencies, Child and Family Services fosters safe and healthy environments for children and families in local homes, schools, workplaces and communities.
- ECBA Volunteer Lawyers Project, which provides free civil legal services to low income individuals and small not-for-profit groups in Erie County.
- Neighborhood Health Center, an FQHC that provides primary healthcare and wellness to all, regardless of insurance status or ability to pay.
- New York State Caregiving and Respite Coalition which is a partnership of dedicated organizations and individuals committed to supporting the millions of informal caregivers throughout the state.
- Roycroft Campus, which offers educational programming, artisan classes, lectures, interactive events and social gatherings to further promote and preserve the historic Roycroft Campus and the ideals of the Arts & Crafts movement.
- The Foundry (Net+Positive, Inc.) which strives to foster ecologically, economically and socially viable neighborhood systems in the City of Buffalo by promoting community arts; providing mentoring and training opportunities for low-income, unemployed or underemployed individuals, and encouraging environmentally sensitive community development.
- Westminster Economic Development Initiative which empowers economically disadvantaged people in Buffalo, with a primary focus on the West Side community. WEDI reduces barriers to success and opportunity through economic development, community building, and education.
The selected organizations participate in the program at no cost to them. Funding is provided by the Health Foundation for Western and Central New York and The John R. Oishei Foundation.
The program will feature a variety of learning techniques—including lectures, workshops, private coaching, guided development, and presentation opportunities— designed to help participants determine compelling key messages for the organizations; use stories in advocacy, development, recruiting, and other primary communications; and identify and apply types of stories and their relevance to organizations’ target audiences. Best practices in writing, photography, videography, disseminating stories through community outreach, and effectively telling stories will be shared.
“StoryGrowing WNY” is presented by the Health Foundation for Western and Central New York and The John R. Oishei Foundation as part of a collaborative capacity-building effort. The Health Foundation for Western and Central New York is an independent private foundation that advocates for continuous improvement in health and health care by investing in the people and organizations that serve young children and older adults. The John R. Oishei Foundation, a private charitable foundation, enhances the economic vitality and quality of life for the Buffalo Niagara region through grantmaking, leadership and network building.